Now that I know my visitors and their capabilities, it’s time to dive into what they come to my site to see and then begin to build my messaging and branding around that.
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Archive for the ‘Design’ Category
Realign Step 2: Establishing a Voice
Realign Step 1: Finding the Audience
As promised, here is the first of a multi-part series that goes through the process of realigning my site not only to better address my target audience, but to also tackle issues that I’ve noticed or had to work around since the initial launch (over a year and a half ago). These principals could be applied to any type of site you work on, albeit corporate, personal, or otherwise. I hope the method and information you find here proves useful. (more…)
What Is Design
From the late, great Paul Rand:
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
Get Out of Your Element
It’s no secret: web developers are some of the most progressive and versatile people you’ll ever work with. It’s a discipline like no other, requiring a culmination of skills that overlap into a plethora of fields whose inhabitants have a seemingly boundless radar for cool, new things. In fact, finding a designer who just designs is becoming more and more rare while designers who also code and have an excellent sense of typography and basic video editing capabilities are becoming almost de facto. As a web expert, it’s important to continually get out of your comfort zone for constant improvement.
New Business Cards
Finally got my order of new business cards in from uPrinting.com and am very pleased with the outcome. Here’s the original design for all interested parties. I’ve blurred out my direct email address and phone number to weed away any would-be pranksters.
