Now that I know my visitors and their capabilities, it’s time to dive into what they come to my site to see and then begin to build my messaging and branding around that.
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Archive for the ‘Realign’ Category
Realign Step 2: Establishing a Voice
Realign Step 1: Finding the Audience
As promised, here is the first of a multi-part series that goes through the process of realigning my site not only to better address my target audience, but to also tackle issues that I’ve noticed or had to work around since the initial launch (over a year and a half ago). These principals could be applied to any type of site you work on, albeit corporate, personal, or otherwise. I hope the method and information you find here proves useful. (more…)
