Whether you're an Eagles fan, a podcast fan, or even a Taylor Swift fan, the name Kelce is pretty hard to avoid these days. After learning that his favorite treat is Dippin' Dots, the folks at J&J Snack Foods made some big moves to get their brand front and center at Xfinity Live, Lincoln Financial Field, and even in the Eagles' locker room. They asked me to come down and capture the vibe of the activation and have a fully edited recap they can use for various social channels as well as to show to their CEO... all within three days! It was a tight turnaround with a lot of revisions, but I was able to deliver ahead of schedule and to much fanfare from all the stakeholders.